Set your soul on FIRE again
explore our iconic empowerment shoots
Fire is not about burning everything down. It’s about remembering the spark that has always lived inside you — the fire in your belly that life’s weight can sometimes smother.
These shoots are for the woman who feels heavy with duty, expectation, or stories that no longer fit. Fire invites you to step away from it all, to create distance so you can see life clearly — what fuels you, what drains you, and what deserves to be left behind.
It’s about choosing your flame, not chaos. Fire doesn’t demand destruction; it asks for transformation. To be witnessed in your fire is to see yourself as powerful again: passionate, alive, untamed.
Fire reminds you that you are not meant to shrink or stay small. You are meant to blaze.
Get back the fire in your belly that life’s weight can sometimes smother
Reigniting Your Power
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Let it burn
— jen, founder
The fire you fear is the same fire that can set you free- don't be afraid of your power
— Mayan proverb
When you tend to your inner fire, you stop seeking light elsewhere
— mayan wisdom
Fire is the great purifier; it consumes what no longer serves and clears the way for rebirth
Air is freedom, space, and the reminder that life is bigger than this moment. To embrace air is to open yourself to possibility
To step into fire is to reclaim your light, to feel your power roar back into your body, to transform pain into purpose.
Solid, steady, nurturing — earth reminds us that we belong here, in our bodies in this life. Stand firm, to feel supported, and to know you are held.
To step into the water is to let go — to release what was never yours, to wash away pain, shame, or old stories.
